Is Your “Elevator Pitch” Letting You Down? | Weekly Report for June 11, 2021
There are no less than four different versions of the story behind who created the “Elevator Pitch.” -The earliest version says that Elisha Otis (of Otis Elevator fame) created a public demonstration of…
Your Website (Probably) Sucks | Weekly Report for May 28, 2021
Every time I meet with a prospective client, whether it’s a business owner, a non-profit leader, or a government agency, they all say the same thing: “We hate our website.”…
What’s in a Name? | Weekly Report for May 07, 2021
One of the most important elements in branding is your company’s name. However, most entrepreneurs do not realize how important this is when starting a business. Most companies are named…
Antidis-establishment-arianism | Weekly Report for April 30, 2021
One of the things that I have learned in this business is to choose your words carefully. If I’m in a pitch for new business I’ve found I can lose…
Don’t Rock The Boat | Weekly Report for April 16, 2021
I’d like to apologize to Keith. Although I really don’t know his name, for the purposes of this apology, I’ll just call him Keith. This week I finished my epic boat…