Ego-Surfing | Weekly Report for August 20, 2021
Have you ever Googled your own name? I’m willing to bet most of you have and the rest of you will as soon as you finish reading this article. Some people do…
The Cold Call Is Dead | Weekly Report for August 6, 2021
There, I said it. The Wall Street Journal predicted this in 2006. And just like the YellowPages, payphones, and pagers, they’re not coming back. And for the record, I do not…
Rules Were Made To Be Broken | Weekly Report for July 30, 2021
There is a fine line between following the rules and breaking the rules. I have spent most of my life walking right up to, and sometimes, jumping right over this…
Is Your “Elevator Pitch” Letting You Down? | Weekly Report for June 11, 2021
There are no less than four different versions of the story behind who created the “Elevator Pitch.” -The earliest version says that Elisha Otis (of Otis Elevator fame) created a public demonstration of…
Your Website (Probably) Sucks | Weekly Report for May 28, 2021
Every time I meet with a prospective client, whether it’s a business owner, a non-profit leader, or a government agency, they all say the same thing: “We hate our website.”…