By: Caitlin Sherman
As part of my “one-year anniversary punishment,” Dave asked me to write the Weekly Report this week. What he doesn’t know is that I have less of a “Bah-Humbug” attitude about this so-called “punishment” and more of a “Bah-Humdinger” of a story to share.
It was December 25, 2007, when my parents gave me two tickets (floor seats, mind you) to the upcoming Hannah Montana and Jonas Brothers concert – the biggest musical mash-up of the year. Well, for an eight-year-old gal like myself.
What stuck with me all of these years wasn’t the tickets themselves, but how they were gifted. They were tucked inside the strings of a pink, metal electric guitar wall decor inside of a big, white box. My parents knew their audience well – an aspiring musician who wanted to have a room like a rockstar and loved Miss Montana more than anything.
They could have gifted me the oh-so-coveted tickets in an envelope or even handed them to me sans packaging. I would have been grateful no matter what, but not nearly as impressed. I didn’t just want them at that point – I NEEDED them. Dare I say couldn’t imagine that Christmas without them? That is the power of presentation, people.
Now, the time for gift-giving is almost upon us. When we’re given a gift, the first thing we notice is the packaging. The wrapping paper, the bow, and the overall craftsmanship of the presentation. It’s what keeps us intrigued and invested in what’s being shared with us. That same thought process relates back to buying what’s going to be gifted.
Just as it matters how your gift looks when it’s being exchanged, it also matters how it looks in your business to a potential customer. A dynamic product presentation can take an item from being skipped over on a shelf to being bought. It offers the opportunity to communicate a message to consumers before the product is even thought to be purchased of “Hey, pick me! I’m all you could have ever wanted and more.” And who could say no to that?
When you’re presenting your customers with a product, it’s important to make them feel as if they want it. But it’s even more important to make them feel like it’s a necessity they can’t bear to skip over. #TicketToSuccess