DoorDash is Like a Drug Dealer | Weekly Report for September 12, 2025
DoorDash is like a drug dealer. Drug dealers get you hooked with a free offer. So does DoorDash. Both are evil and unreliable and they don’t answer when you call. Drug…
Brew Thru | Weekly Report for September 5, 2025
In post-WWII America people bought cars. It was the 1950s. Times were good. The economy was booming. Unemployment rates were at historic lows. People moved to the ‘burbs and President Eisenhower authorized 41,000…
The Cracker Barrel Re-Branding Saga | Weekly Report for August 29, 2025
There’s been a lot of controversy surrounding the Cracker Barrel re-brand this week. The majority of folks actually hated the re-brand; the updated interior, the slimmed down menu and the simpler logo….without…
Buttermilk is Back | Weekly Report for August 22, 2025
There is a sign on the wall at the original Texas Inn that reads, “Buttermilk by the mug, deep enough to swim a horse…a very small horse.” I was telling a group of…
Marketing Milestones: From Baby Brand Steps to Big Boss Moves
Written by: Daniel Goodman At Madison+Main, we love working with bold, independently minded brands that know every win—big or small—is worth celebrating. Whether you’re launching a new product or pivoting…
You’ve Got Mail | Weekly Report for August 15, 2025
It was a joke I heard about 20 years ago. “What does AOL stand for?” “Almost Outta Loot.” The news reported that AOL was finally cancelling dial up service this week after 30 years. My…
Back-to-School Branding: 7 Lessons from Successful Campaigns
Written by: Daniel Goodman Back-to-school season is more than a shopping window; it’s a branding battleground. From backpacks to broadband, brands compete fiercely for the attention of families, students, and…
Earbuds | Weekly Report for August 8, 2025
There is a phenomenal scene at the beginning of Citizen Kane when Orson Welles’ character John Foster Kane whispers “Rosebud” on his deathbed. The entire plot of the movie revolves around unravelling the meaning of this one word….
Whisky Island | Weekly Report for August 1, 2025
I’m writing this week’s missive from “the bonnie bonnie banks of Loch Lomond.” Of course it is raining and the Loch isn’t so bonnie. I’m in Scotland. Why is a self avowed Bourbon enthusiast traveling to the land of Scotch?…
The Ageless Wanderer | Weekly Report for July 25, 2025
I heard about retired Engineering Salesman Robert Youens about a week ago. Also known as the “Ageless Wanderer,” the 71-year-old Austin man describes himself as “just a guy who enjoys the outdoors and wandering around” on…