Boxing Day! | Weekly Report for December 26, 2025
Hey folks…skipping the BIG email and BIG list of stuff this week. I’ve been goofing off since it’s the holiday season. I hope you had a wonderful Christmas and since today is Boxing…
We Wish You a Merry Christmas | Weekly Report for December 19, 2025
Andy Williams belting out “It’s the Most Wonderful Time of the Year” just makes me smile. I gave myself XM Satellite Radio for my birthday and I’ve got FOUR Christmas music channels and I’ve been listening non-stop…
Future Forward: 7 Marketing Predictions for 2026
Written by: Lauren McKinney If the past few years have taught marketers anything, it’s this: the only constant is change…and maybe Google updating its algorithm when you least expect it….
You Know the Work… But Not the Agency | Weekly Report for December 12, 2025
Dancer Fitzgerald Sample (DFS) was an ad agency, founded in Chicago in 1923. You’ve probably never heard of them. And that’s okay. They merged with other agencies and ultimately were absorbed by Saatchi &…
Caution: Speed Humps Ahead | Weekly Report for December 5, 2025
Problem: There’s a rise in pedestrian accidents. Solution: Install speed humps that force drivers to slow down. Sounds like an excellent plan. What could possibly go wrong? If you drive in and…
I Didn’t Know What to Say | Weekly Report for November 21, 2025
First off I’d like to say “thank you.” Thank you for the huge outpouring of love and support our family has received since we received the news my son Jack passed away….
Giving Thanks: Building a Gratitude-Driven Marketing Approach
Written by: Lauren McKinney + Zoe Norris This Thanksgiving season, it’s the perfect time to show your audience that your brand truly cares; but it’s easy to lose the authenticity…
Remembering Jack Wilson Saunders
Jack was born on January 3rd, 2002 in Beverly Hills, California, and he was a superstar. 01-03-02. As his dad I joked many times that he was 72 hours too late…
The “I Voted” Sticker | Weekly Report for November 7, 2025
I’m a traditionalist. I drove over to Clark Springs Elementary (formerly Fox Elementary) and cast my vote in the gymnasium. No wait, and the poll workers outnumbered the voters 3-1. The nice lady, who…
Spooktacular Marketing: 8 Ways to Make the Most of Holiday Trends
Written by: Lauren McKinney When it comes to marketing, October isn’t just spooky season, it’s a season of opportunity. From costumes to candy corn, brands are getting creative, creepy, and…