A Note To Recent Grads | Weekly Report for June 25, 2021
This week’s guest writer for the Weekly Report is Client Services Manager Katie Rossberg, a 2016 graduate of Randolph-Macon College. So, you’ve woken up the day after your college graduation, still buzzing…
Director of First Impressions | Weekly Report for June 18, 2021
I’ll never forget the first time I met Janice Cadmus, the longtime receptionist at CowanGates. I arrived a few minutes late for a meeting with the firm’s legendary founder Frank Cowan. Frank and I knew…
Is Your “Elevator Pitch” Letting You Down? | Weekly Report for June 11, 2021
There are no less than four different versions of the story behind who created the “Elevator Pitch.” -The earliest version says that Elisha Otis (of Otis Elevator fame) created a public demonstration of…
What Exactly Is A Millennial? | Weekly Report for June 04, 2021
The Greatest Generation had a name that was, wait for it, great. Baby Boomers and Generation X had names that were easily remembered and identifiable. But what is up with the Millennial Generation? We call them lots of names: Gen Y, Gen…
Your Website (Probably) Sucks | Weekly Report for May 28, 2021
Every time I meet with a prospective client, whether it’s a business owner, a non-profit leader, or a government agency, they all say the same thing: “We hate our website.”…
Slutty Brands Win? | Weekly Report for May 21, 2021
COVID-19 almost killed the restaurant business. A recent report from food industry research firm Datassential estimates that 10 percent of all restaurants across the United States that were in business during the pandemic have closed for good and an…
What’s Your Company’s Love Language? | Weekly Report for May 14, 2021
This week, the Madison+Main-iacs discussed Gary Chapman’s Five Love Languages. Chapman describes five basic styles that people use to effectively communicate their love. Do you know your Love Languages? This interesting topic got me thinking…how…
What’s in a Name? | Weekly Report for May 07, 2021
One of the most important elements in branding is your company’s name. However, most entrepreneurs do not realize how important this is when starting a business. Most companies are named…
Antidis-establishment-arianism | Weekly Report for April 30, 2021
One of the things that I have learned in this business is to choose your words carefully. If I’m in a pitch for new business I’ve found I can lose…
“I Am The Most Disorganized Person On The Planet.” A Confession, By Dave Saunders | Weekly Report for April 23, 2021
I know what I know. And I know what I don’t know. What I don’t know could fill the Pacific Ocean, but I have come to realize that in life, as in business,…