Marketing to The LGBTQ+ Community
June is Pride Month, which was declared by former President Clinton in 1999 – but it took a while to flourish. Today, it’s grown into a much broader celebration of the…
Look Out World | Weekly Report for May 27, 2022
If you were anywhere near Broad Street this week, you would’ve seen thousands upon thousands of fresh faces in funny hats, snapping selfies and hugging everyone in sight. In this first normal…
10 Questions To Ask During Your Search For An Advertising Agency
Maybe you’re been thinking about it for months. Maybe you’ve looked at the numbers and realized that it’s time to take the next step for your business. Maybe you’ve been…
The Truth About Taglines | Weekly Report for May 20, 2022
You’ve probably heard about a thousand taglines. There are good ones. There are bad ones (looking at you Charmin). But what exactly is a tagline? A tagline is a short, memorable…
Research, Research, Research: Know Before You Create
Whether you’re promoting an event, building brand awareness, or writing a blog, research should be at the foundation to create reliability and reasoning in your messaging. Nearly 90% of marketers…
More Science Than Art | Weekly Report for May 13, 2022
When I first got started in the ad biz, marketing was more “art” than science, but now because of technology, the balance has shifted. Thirty years ago, we thought more…
Ready, Set, Rebrand. Rebranding Done Right
Rebranding–it’s out with the old and in with the new. However, rebranding is more than simply changing a logo. Rebranding requires a comprehensive strategy, in-depth research, and hard work. It…
Family vs. Team | Weekly Report for May 6, 2022
Last week I attended the Spring Conference of the Virginia Council of CEOs in Virginia Beach. As usual, I heard some great presentations and gleaned some insights that I can use in my…
Cinco de Drinko | Weekly Report for April 29, 2022
Contrary to popular belief, Cinco De Mayo is not Mexico’s IndependenceDay. Cinco de Mayo, translated as the Fifth of May, commemorates the Mexican army’s unlikely victory over French forces at the Battle of Puebla on May 5, 1862. While this…
Bucket List | Weekly Report for April 22, 2022
I recently finished my second “trip of a lifetime.” After buying a boat during the pandemic, I decided to cruise 1,138 miles down The Intracoastal Waterway, from Urbanna, Virginia to Fort Lauderdale, Florida. Buying…