Research, Research, Research: Know Before You Create
Whether you’re promoting an event, building brand awareness, or writing a blog, research should be at the foundation to create reliability and reasoning in your messaging. Nearly 90% of marketers agree that understanding user journeys across all channels and devices is necessary for success. If you’re not sure where to start, consider these different resources for research!
Social Listening
There is more than one way to do research with different levels of effectiveness. With over 60% of adult Americans viewing social media as their primary source of information, observing what’s being said online is a great practice for pulling inspiration. Find what’s working for yourself and others on social platforms and center your creative concepts around those successes. Don’t be afraid to challenge what’s not working with innovative ideas based on the insights you gather!
Audience Profiles
Personalize your work by knowing who your audience is! Creating character profiles helps to cater your campaign to an appropriate audience. Spend time specifying who you’re speaking to. That way, you can make the most of your messaging. Learn information about your audiences like demographics, goals, values, and preferences for content and channels to guide your thought process before creating.
Keying Into Keywords
Search Engine Optimization (SEO) is an important tool to be mindful of because it increases online traffic. According to 71% of marketers, using strategic keywords was their number one strategy for SEO. Before blindly throwing words together for whatever project you’re pursuing, consider finding what keywords work best for your topic and target audience. Select high-quality, and more importantly, relevant keywords to set you apart from competitors and center your thinking as you start to create content.
Searching for services that will set you up for success? Research shows working with a brand communications agency can help you navigate everything from concept to execution. Get in touch with Madison+Main to find the answers your business is looking for by calling the office today at (877) 623-6246! #BoldBrandsWin
