There’s No Such Thing As Bad Publicity | Weekly Report for September 22, 2023
The headline for this week’s email comes from the master marketer P.T. Barnum. But is the phrase “there’s no such thing as bad publicity” true? While traveling last week I tried…
Brand X | Weekly Report for August 25, 2023
A lot has been said (and tweeted) recently about Twitter re-branding to X. I’ve gotten several questions, texts, calls, emails, and messages through several social media pages. Yet, I’ve not had anyone contact…
Cutting the Cord | Weekly Report for June 16, 2023
When I was growing up, there were only five channels on television. We had three networks, (ABC, NBC, and CBS), in addition to an independent channel that ran Baltimore Orioles baseball and horrible local…
We Made The List! | Weekly Report for August 19, 2022
I’ve been on lists before. Some good. Some that were not so good. (I’m certain I was on Santa’s Naughty List from 1972-1985.) But this week, we learned that our little ol’…
Skip Ad Button | Weekly Report for July 8, 2022
How many times have you pressed the “Skip Ad” button? Have you muted the ad playing on the online article you’re reading? I do it. If your brand isn’t funny,…