There’s No Such Thing As Bad Publicity | Weekly Report for September 22, 2023
The headline for this week’s email comes from the master marketer P.T. Barnum. But is the phrase “there’s no such thing as bad publicity” true? While traveling last week I tried…
Brand X | Weekly Report for August 25, 2023
A lot has been said (and tweeted) recently about Twitter re-branding to X. I’ve gotten several questions, texts, calls, emails, and messages through several social media pages. Yet, I’ve not had anyone contact…
Cutting the Cord | Weekly Report for June 16, 2023
When I was growing up, there were only five channels on television. We had three networks, (ABC, NBC, and CBS), in addition to an independent channel that ran Baltimore Orioles baseball and horrible local…
Skip Ad Button | Weekly Report for July 8, 2022
How many times have you pressed the “Skip Ad” button? Have you muted the ad playing on the online article you’re reading? I do it. If your brand isn’t funny,…
New Year’s Resolutions | Weekly Report for January 7, 2022
I don’t make New Year’s resolutions anymore. What’s the point? You try to do something at the beginning of the year that is going to improve your situation, but you…