April Fool’s Done Right: The 5-Part Art of Playful Brand Humor
Written by: Lauren McKinney April Fool’s Day is a golden opportunity for brands to flex their funny bone, surprise audiences, and create viral moments. And the fun isn’t limited to…
Technology is a Tool. People Use Tools. | Weekly Report for February 9, 2024
I’ve been fond of the old phrase, “If you own a hammer, it doesn’t make you a carpenter.” If you own a paint brush, it doesn’t make you an artist…
Everything Old Is New Again | Weekly Report for July 21, 2023
Greetings from the milepost 41.4 on the Garden State Parkway, where I write this week’s edition of the Weekly Report. I’m sipping a Starbucks at the Frank Sinatra Service Center. You just never know…
Follow-Through | Weekly Report for March 18, 2022
Broken promises sting — a lot. Whether it’s between you and a friend or you and a brand, a promise broken destroys credibility, trust, and loyalty. Ask yourself this — if…