Oh, Evergreen | Weekly Report for December 17, 2021
‘Tis the season of the Christmas tree — and evergreen content! Evergreen content is content that remains relevant for months and years after it has been published on a website. So why…
Stop the Spam | Weekly Report for November 5, 2021
As a nuanced expert in four-letter words, I really have an overused one, in particular, this election cycle. Stop. STOP. I send the word STOP via text to someone every…
It’s ON A BOAT! | Weekly Report for October 15, 2021
The price of disposable rubber gloves that cooks use at the Texas Inn were $60 per case in 2019. During the COVID-19 pandemic, the price tripled to $180 per case. I get…
The World Changed | Weekly Report for September 17, 2021
On January 30, 2020, 593 days ago, the World Health Organization declared Coronavirus a.k.a. COVID-19 to be a global pandemic. As we rapidly approach the second anniversary of that fateful date, I find myself reflecting on…
Is Your “Elevator Pitch” Letting You Down? | Weekly Report for June 11, 2021
There are no less than four different versions of the story behind who created the “Elevator Pitch.” -The earliest version says that Elisha Otis (of Otis Elevator fame) created a public demonstration of…