
The Power of Presentation | Weekly Report for December 16, 2022
By: Caitlin Sherman As part of my “one-year anniversary punishment,” Dave asked me to write the Weekly Report this week. What he doesn’t know is that I have less of a “Bah-Humbug” attitude about…

Working On Your Business | Weekly Report for October 21, 2022
I’ve talked to a lot of business owners through the years. And one of the most common things I hear is, “I don’t own the business, the business owns me.”…

What the World Needs Now | Weekly Report for September 30, 2022
War. Famine. COVID-19. Isolation. Addiction. Inflation. Recession. The news around the world (and around the corner) seems bleaker by the day. And to top it all off, Mercury is in retrograde, which means…

Never Ass-u-me | Weekly Report for June 24, 2022
An old baseball coach of mine once wrote on a blackboard, “Never ASSUME anything because it makes an ‘ASS’ out of ‘U’ and ‘ME’.” I always remembered that line. Partially…

The Truth About Taglines | Weekly Report for May 20, 2022
You’ve probably heard about a thousand taglines. There are good ones. There are bad ones (looking at you Charmin). But what exactly is a tagline? A tagline is a short, memorable…