What the World Needs Now | Weekly Report for September 30, 2022
War. Famine. COVID-19. Isolation. Addiction. Inflation. Recession. The news around the world (and around the corner) seems bleaker by the day. And to top it all off, Mercury is in retrograde, which means…
Never Ass-u-me | Weekly Report for June 24, 2022
An old baseball coach of mine once wrote on a blackboard, “Never ASSUME anything because it makes an ‘ASS’ out of ‘U’ and ‘ME’.” I always remembered that line. Partially…
The Truth About Taglines | Weekly Report for May 20, 2022
You’ve probably heard about a thousand taglines. There are good ones. There are bad ones (looking at you Charmin). But what exactly is a tagline? A tagline is a short, memorable…
More Science Than Art | Weekly Report for May 13, 2022
When I first got started in the ad biz, marketing was more “art” than science, but now because of technology, the balance has shifted. Thirty years ago, we thought more…
Is It Time To Rebrand? | Weekly Report for August 13, 2021
Friday, August 17, 2007 is a date that lives in infamy. Seventy-five-year-old MonaShaw of Bristow, Virginia, a retired AirForce nurse, Sunday School teacher, and secretary of her local square dancing club, walked into her local Comcast office. After…