Fall Forward: How to Help Your Brand Stay Relevant in Every Season
Written by: Lauren McKinney In today’s fast-paced world, brands need to be as dynamic as the seasons. What works in the sweltering heat of summer might fall flat when the…
Feedback-Friendly: A Guide to Responding Professionally to Online Reviews
Written by: Lauren McKinney Online reviews: the double-edged sword of the digital age. On one hand, they can shower your business with praise, boosting your brand’s credibility. On the other…
The ABCs of ROI: Madison+Main’s Guide to Marketing Success
Written by: Lauren McKinney You’ve probably seen a movie with a scene like this – a tense standoff. An exchange of words. Then, the time-honored line: “What’s in it for…
We Just Clicked: The Do’s and Don’ts of Cross-Platform Conversions
Written by: Robyn Quarles The Importance of Cross-Platform Conversion If there’s more than one way to peel an orange, there’s definitely more than one way to get your target audience…
Must-Haves in Marketing: What Your Ad Agency Should Bring to the Table
Written by: Lauren McKinney You sigh, you open the app, you swipe…. When you’re seeking a partner, online dating is a rite of passage these days. You’ve got a list…