The Devil is in the Details | Weekly Report for July 22, 2022
The phrase “The devil is in the details” is an idiom that alludes to a catch or mysterious element hidden in the details. Something may seem simple at first glance,…
Everything Old is New Again | Weekly Report for June 10, 2022
Remember 2007? I remember most of it, except for the 40th birthday party. (Wooo, that was a wild night). 15 years ago, Internet Explorer was the most popular web browser. Bob Barker hosted The Price…
Best and Worst Ads | Weekly Report for January 14, 2022
For the past ten years, I have played Monday Morning Quarterback, handicapping the best and worst ads of the Super Bowl. Radio, TV, newspapers…it’s a day-long media blitz of interviews but…
Is It Time To Rebrand? | Weekly Report for August 13, 2021
Friday, August 17, 2007 is a date that lives in infamy. Seventy-five-year-old MonaShaw of Bristow, Virginia, a retired AirForce nurse, Sunday School teacher, and secretary of her local square dancing club, walked into her local Comcast office. After…
Slutty Brands Win? | Weekly Report for May 21, 2021
COVID-19 almost killed the restaurant business. A recent report from food industry research firm Datassential estimates that 10 percent of all restaurants across the United States that were in business during the pandemic have closed for good and an…