“Word of Mouth Marketing” is Basically Just Gossip | Weekly Report for May 10, 2024
Everybody says they hate gossip, but according to research, everyone gossips. It’s rooted in our prehistoric DNA and apparently we can’t help ourselves. Gossip is simply passing along information about…
Use Your Inside Voice | Weekly Report for March 29, 2024
Once upon a time I coached my son in youth football and basketball. The football field was outside and 100 yards long. The basketball court is, of course, inside and…
Clear is Kind. Unclear is Unkind. | Weekly Report for December 1, 2023
The English language is one of the hardest to learn, even for people who speak it. There are thousands of words that have multiple meanings. There are words that sound the…
The Business of Predicting the Future | Weekly Report for October 6, 2023
I do not envy people who make a living predicting the future. Economists, political scientists, financial analysts, meteorologists, or any kind of “ist” whose job is telling us what tomorrow…
Catch a Rising Star | Weekly Report for June 23, 2023
One thing I’ve learned in the marketing biz through the years is that you can never predict what will go “viral” on social media. You can make cool content. You…