The Worst-Kept Secret | Weekly Report for August 5, 2022
It’s official! We’re opening a third location of the Texas Inn in beautiful downtown Harrisonburg, Virginia. We found the perfect location, and construction has been underway for about a month now. We’re set…
The Best-Kept Secret | Weekly Report for July 29, 2022
Have you ever heard anyone describe their company as “the best-kept secret of ________?” In my 30 years in the marketing biz, I absolutely cringe when I hear a biz…
The Devil is in the Details | Weekly Report for July 22, 2022
The phrase “The devil is in the details” is an idiom that alludes to a catch or mysterious element hidden in the details. Something may seem simple at first glance,…
Extra! Extra! | Weekly Report for July 15, 2022
Headlines. You just read one. Did it hook you? I started my career as a writer in college and was schooled on headlines by every editor I worked for. I…
Skip Ad Button | Weekly Report for July 8, 2022
How many times have you pressed the “Skip Ad” button? Have you muted the ad playing on the online article you’re reading? I do it. If your brand isn’t funny,…