The Best-Kept Secret | Weekly Report for July 29, 2022
Have you ever heard anyone describe their company as “the best-kept secret of ________?” In my 30 years in the marketing biz, I absolutely cringe when I hear a biz…
Raving Business Reviews: How to Get Them & Why They Matter
Let’s admit it — we’ve all scrolled deep into the depths of Yelp, Facebook, Google, and other popular business review sites to get the scoop on a product, service, or…
The Devil is in the Details | Weekly Report for July 22, 2022
The phrase “The devil is in the details” is an idiom that alludes to a catch or mysterious element hidden in the details. Something may seem simple at first glance,…
Marketing’s Rule of Three for Events
Conferences, trade shows, and grand openings — are all events we look forward to that also require forward thinking. According to a recent report, 95% of marketers view live events…
Extra! Extra! | Weekly Report for July 15, 2022
Headlines. You just read one. Did it hook you? I started my career as a writer in college and was schooled on headlines by every editor I worked for. I…