5 Cool Inbound Marketing Strategies Your Business Needs To Use This Summer

Written by: Caitlin Sherman

As the summer season heats up, so should your business’s inbound marketing! People are soaking up the sun and hot deals. Seriously, this time of year sees a significant increase in consumer spending. Inbound marketing can help your business effectively engage your target audience during this season with its customer-centric approach. Make a splash and generate meaningful results with these five cool inbound marketing strategies that are perfect for your summer marketing strategy.

Create Engaging Summer-Themed Content

Summer is a great opportunity to create content geared toward everything loved about the season. Think about your target audience and what they’re interested in during the summer months, like outdoor activities or vacation planning. Create blog posts, videos, social media updates, and other content that reflects these interests. Using relevant hashtags, especially if your content covers summer holidays, will help get what you’re posting to the right people.

Leverage Social Media

Social media is an essential tool for inbound marketing during any season, but it’s especially important during the summer when people are more likely to be out and about, scrolling through their socials. Make sure you’re active on all your social media channels and that you’re regularly posting engaging and useful content that your audience will want to share. Another great way to utilize social media is to create buzz around your business. Consider running a summer giveaway or contest to boost engagement and reach.

Attend (or Host) Summer Events

Summer is a time for festivals, concerts, and other events, especially outdoor ones. There’s no better time to take advantage of these opportunities to network with your customers and other like-minded business owners. Consider sponsoring an event, setting up a booth, or hosting your own summer gathering. Events provide an ideal opportunity to promote your brand and products in a fun and casual setting.

Use Email Marketing to Keep in Touch

Email marketing is a powerful tool for staying in touch with your customers and nurturing your leads. Use email campaigns to promote your summer-themed content, share special offers, and announce any upcoming events.

Invest in SEO

Search engine optimization (SEO) is a vital component of inbound marketing. Utilize the summer months to boost your business’s SEO by creating more localized, seasonal content and optimizing your website for long-tail keywords that relate to summer activities and events. Partnering with other businesses or organizations to create co-branded content can also improve relevant keywords that will help during the season. Try these tricks to boost your website’s organic rankings and traffic.

Turn up the heat on your summer marketing strategy with these tactics. Need help taking full advantage of the season? Give us a call today — at (877) 623-6246.