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TETHERED | WEEKLY REPORT FOR SEPTEMBER 6, 2019

Tethered

 

 

The first thing I check in the morning and the last thing I check at night before I fall asleep is my iPhone. If I leave the house, it’s always with me. There is a good chance I might forget my keys, I might forget my wallet, and most days when I need it most, I’ll forget my umbrella — but you can bet your bottom dollar that I won’t forget my frickin’ phone. I’m attached…literally and figuratively. Isn’t it scary how dependent we are on our smartphones?

 

 

It is quite difficult to imagine how utterly horrible and complicated our lives suddenly become when we lose a phone…or in my case break one. Recently I had to go three days without my iPhone. #dontask I lost touch with everyone — friends, family, and coworkers. I didn’t even have Siri to talk too. I couldn’t find my keys in the dark and I couldn’t find directions to the meeting I was going to and of course, I was late because my mobile phone wasn’t there to alert me for the appointment. It was like an episode of Naked and Afraid, except I had pants on and there was no camera crew. 

 

 

For years I made fun of people who had their faces stuck in a phone and literally ignored the world around them. In the last year, I’m afraid I have become one of them. A pseudo-zombie, unaware of the world around me and following the small blue light, measuring a measly 5.65 x 2.79 inches. 

 

 

In the Golden Age of Radio, advertisers struck gold because 82 percent of Americans listened to the radio. In the Golden Age of Television, the Texaco Star Theatre starring Milton “Mr. Television” Berle once earned 80 percent of the viewing audience. Since that time, nothing has ever come close to achieving that sort of market share for attention. However today, it’s estimated that 96 percent of Americans have a smartphone. If you want to reach an audience effectively, find out what they’re focussed on and then put your message in front of them. Makes sense, right? I’ve been meaning to ask you…how’s that new mobile marketing campaign going?

 

 

 

 

 

 

 

Monday, September 2 – Labor Day

 

 

The Madison+Main-iacs had the day off for Labor Day and we heard stories this week of our folks celebrating the last gasps of summer 2019. I decided to take my dog Gertie on a long hike down through Belle Isle and over to Browns Island. It was 96 degrees and by the time we returned, we both had our tongues hanging out of our mouths. It’s cute when a dog does that. Me? Not so much.

 

 

 

 

 

 

Tuesday, September 3 – Making Noise At Richmond Raceway

On Tuesday afternoon I got to see a lot of familiar faces at the press conference at Richmond Raceway. Our friend RR President Dennis Bickmeier and crew did a bang-up job announcing the return of Indy Car racing to America’s premier short track. I can’t wait to see cars trying to go 240 miles per hour on a three-quarter-mile oval.

 

 

 

Wednesday, September 4 – Moving The Needle

 

 

On Wednesday we headed to Kilmarnock and presented new logo concepts and taglines to our favorite folks from Compass Entertainment Complex. Our clients Julien Patterson and Terri Wesselman happily landed on a logo AND tagline that they both loved. It was a great meeting. With their doors planned to open in spring 2020, Virginia’s Northern Neck will soon be home to a six-screen movie cinema, indoor adventure course, full-service restaurant and oyster bar, arcade, and so much more.

 

Thursday, September 5 – Building Better Tomorrows

 

 

On Thursday we had a fun and productive meeting with Beth Vann-Turnbull and Susan Sekerke from Housing Families First. We presented a thorough discovery report to them as well as a list of outreach marketing recommendations. We’re looking forward to moving into the next phase of the project. The goal is to open more doors for families experiencing homelessness in Richmond.

 

 

 

 

Friday, September 6 – Be The Type 2 Save A Life

 

 

 

This week we rolled out a new social media campaign for our clients at Virginia Diabetes Council. We are excited to be helping them with some diabetes consumer market research and would love your help. Before the weekend kicks off, please do us a favor and take this brief 10-question survey about local diabetes prevention and management programs to help stick it to diabetes.

 

 

 

 

A Few of Our Favorite Events

 

Blue Gene Bash: Presented by Hitting Cancer Below the Belt

Steam Bell Beer Works | Midlothian, VA

 

September 18, 2019 | 5:30 p.m. – 8:30 p.m.

Join us to help raise money and awareness for colorectal cancer. The first 40 guests will get a free beer ticket and a free ticket good for two sliders from Slideways Mobile Bistro food truck! Also, you won’t want to miss the live auction and great music from What’s on Tap. We hope to see you there in your best blue jean attire!
Richmond Family Magazine Education Expo

Science Museum of Virginia | Richmond, VA

 

September 22, 2019 | 12:30 p.m. – 4:00 p.m.

Meet representatives from schools and community colleges, tutoring services, financial aid resources, and much more. Attend break-out sessions and learn more about topics such as computer science in schools, saving for higher education, and single-gender education. Explore the Science Museum for free and also enter to win a 2-night stay at Gaylord National Resort & Conference Center, including tickets to ICE! Plus hear Huntington Learning Center franchise owner Larry Frank’s discussion on “A Parent’s Survival Guide” and how today’s busy parents can be empowered to help their struggling child improve homework performance.

 

 

 

 

 

 

Virginia Craft Spirits Roadshow

 

A. Smith Bowman Distillery | Fredericksburg, VA

 

September 28, 2019 | 12 p.m. – 5 p.m.

 

The tastiest roadshow in Virginia is coming to A. Smith Bowman Distillery! Present by the Virginia Distillers Association and A. Smith Bowman Distillery, the Virginia Craft Spirits Roadshow provides a wonderful opportunity for spirit lovers to meet Virginia distillers firsthand and sample artisan spirits as well as craft cocktails from multiple Virginia distilleries under one roof. Guests can save by purchasing advanced tickets.

 

 

 

 

 

 

Magnificient Midlothian Food Festival

 

Westchester Commons | Midlothian, VA

 

October 12, 2019 | 12 p.m. – 7 p.m.

 

Eat, Drink and Be Magnificent! It’s the 31st Annual Magnificent Midlothian Food Festival – Presented by Wegmans. Live Entertainment with performances by South of James and The Party Fins! Live music all day! Enjoy small plates from area restaurants, wine, beer (including Craft Beer), mixed drinks, complimentary soft drinks, and more. Proceeds benefit local charities. Get your tickets today!

 

 

 

Got an upcoming event you want to share? Can we come? Send us the deets!

 

 

 

“I don’t have a Blackberry or iPhone. I use an outdated cell phone, but I’m fine with it.”

— Nicolas Cage (Star of Ghost Rider, 2007)