Back-to-School Branding: 7 Lessons from Successful Campaigns
Written by: Daniel Goodman Back-to-school season is more than a shopping window; it’s a branding battleground. From backpacks to broadband, brands compete fiercely for the attention of families, students, and…
Technology is a Tool. People Use Tools. | Weekly Report for February 9, 2024
I’ve been fond of the old phrase, “If you own a hammer, it doesn’t make you a carpenter.” If you own a paint brush, it doesn’t make you an artist…
How The Grinch Saved Christmas | Weekly Report for December 22, 2023
I’ve always been a Dr. Seuss fan. My mom read Dr. Theodore Geisel’s books to me as a kid and I read them myself and I read them to my kids. One day I…
Pumpkin Spice People | Weekly Report for September 29, 2023
As I have said before, most people can be basically segmented into two distinct groups; Dog People and Cat People. Usually, these kinds of folks are at odds with each…
The Best-Kept Secret | Weekly Report for July 29, 2022
Have you ever heard anyone describe their company as “the best-kept secret of ________?” In my 30 years in the marketing biz, I absolutely cringe when I hear a biz…