The Best-Kept Secret | Weekly Report for July 29, 2022
Have you ever heard anyone describe their company as “the best-kept secret of ________?” In my 30 years in the marketing biz, I absolutely cringe when I hear a biz…
The Truth About Taglines | Weekly Report for May 20, 2022
You’ve probably heard about a thousand taglines. There are good ones. There are bad ones (looking at you Charmin). But what exactly is a tagline? A tagline is a short, memorable…
The Turkey Day Weekend | Weekly Report for November 19, 2021
November is a big month for small business. There’s Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday — all stuffed together in six days. (Almost as stuffed as I’ll be next Thursday.) Thanksgiving…