What the Duck? | Weekly Report for April 4, 2025
As we cruise past the 5th anniversary of Novel Coronavirus Sars-19 aka Covid, I still can’t believe it’s been five years since our lives and businesses were upended and changed forever. 2020 seems…
The Cost of a :30 Second TV Spot | Weekly Report for February 14, 2025
Every year for the past 15 years, I have watched the Super Bowl at home, on the couch, with a notepad and my laptop. I watch the ads more than the game….
Things That Don’t Make Sense | Weekly Report for June 7, 2024
It seems to me, the longer I live the more I should learn. After all, there is supposed to be a certain amount of wisdom that comes with old age,…
We Sought Inspiration and We Found It | Weekly Report for May 19, 2023
“Are we there yet?” I laughed as I spoke these words to my trusty co-pilot and carpool buddy Kent Brockwell, as we pulled onto a narrow country road in the middle…
The K.I.S.S. Method | Weekly Report for March 31, 2023
The advice I got early on in college, and business, was delivered with an acronym that I’ll never forget: K.I.S.S. – “Keep It Simple, Stupid.” Back then, Creative Directors and Copyeditors were…