Price vs. Value | Weekly Report for May 17, 2024
Back in school we were taught the 4 P’s of marketing. Product, Price, Place and Promotion. It was an easy way to remember that marketing basically consisted of four focus…
More Science Than Art | Weekly Report for May 13, 2022
When I first got started in the ad biz, marketing was more “art” than science, but now because of technology, the balance has shifted. Thirty years ago, we thought more…