The Best-Kept Secret | Weekly Report for July 29, 2022
Have you ever heard anyone describe their company as “the best-kept secret of ________?” In my 30 years in the marketing biz, I absolutely cringe when I hear a biz…
Extra! Extra! | Weekly Report for July 15, 2022
Headlines. You just read one. Did it hook you? I started my career as a writer in college and was schooled on headlines by every editor I worked for. I…