Follow-Through | Weekly Report for March 18, 2022
Broken promises sting — a lot. Whether it’s between you and a friend or you and a brand, a promise broken destroys credibility, trust, and loyalty. Ask yourself this — if…
Is It Time To Rebrand? | Weekly Report for August 13, 2021
Friday, August 17, 2007 is a date that lives in infamy. Seventy-five-year-old MonaShaw of Bristow, Virginia, a retired AirForce nurse, Sunday School teacher, and secretary of her local square dancing club, walked into her local Comcast office. After…
Director of First Impressions | Weekly Report for June 18, 2021
I’ll never forget the first time I met Janice Cadmus, the longtime receptionist at CowanGates. I arrived a few minutes late for a meeting with the firm’s legendary founder Frank Cowan. Frank and I knew…