We Made The List! | Weekly Report for August 19, 2022
I’ve been on lists before. Some good. Some that were not so good. (I’m certain I was on Santa’s Naughty List from 1972-1985.) But this week, we learned that our little ol’…
Skip Ad Button | Weekly Report for July 8, 2022
How many times have you pressed the “Skip Ad” button? Have you muted the ad playing on the online article you’re reading? I do it. If your brand isn’t funny,…
Ready, Set, Rebrand. Rebranding Done Right
Rebranding–it’s out with the old and in with the new. However, rebranding is more than simply changing a logo. Rebranding requires a comprehensive strategy, in-depth research, and hard work. It…
On The Rocks or In A Tall Glass? | Weekly Report for July 16, 2021
We walked into a restaurant in downtown LakePlacid last week. It looked about half full — a few small parties were scattered throughout the place, numbering 30 at the most. My friends…
Hot Diggity dog | Weekly Report for July 2, 2021
America will celebrate its 245th Birthday on Sunday. We’ve come a long way baby, but surprisingly the celebrations for this Fourth will be similar to that first big birthday party held…