Don’t Be Spooked: How to Respond to Customer Complaints on Social Media
October may be the time for spooky movies and Halloween costumes, but it doesn’t have to be the month of terror when it comes to responding to customer complaints on…
Cutting Through the Noise of the Season
While it’s not a presidential election year, there are still plenty of other races that lend themselves to political ad spending. Last year, it was projected that the 2022 political…
Three Hard Truths About PR (And One Big Tip for Small Business PR)
When it comes to public relations, there are a lot of opinions out there on best practices, winning strategies, tactics to avoid, etc. There are just as many self-appointed “spin…
Raving Business Reviews: How to Get Them & Why They Matter
Let’s admit it — we’ve all scrolled deep into the depths of Yelp, Facebook, Google, and other popular business review sites to get the scoop on a product, service, or…
Marketing’s Rule of Three for Events
Conferences, trade shows, and grand openings — are all events we look forward to that also require forward thinking. According to a recent report, 95% of marketers view live events…