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Housing Families First
Bringing Families Home

A Small Investment in PR & Fundraising Support Pays Dividends for A Richmond, VA-Based Non-Profit

Housing Families First is a Richmond, Virginia-based non-profit organization that provides families experiencing homelessness with the tools to achieve housing stability. Formerly established as the Hillard House, Housing Families First recently rebranded with a new name and rapid rehousing mission that is more reflective of the work that they do.

Madison and Main Case Study | Housing Families First | Bringing Families Home

The challenge

Doing good work doesn’t always mean that you are going to get recognition for it or achieve the kind of funding that you need to continue helping people. This is the challenge of many non-profits — creating brand awareness and turning those efforts into solid fundraising. The amount of at-risk families in the Richmond community has been growing, so Madison+Main stepped in to help this worthwhile organization build its profile in the community, and more importantly, to secure funds to help more families, and sustain its mission for years to come.

The approach

In addition to helping with branding, marketing, and public relations work, Madison+Main has helped Housing Families First with a capital campaign (Opening Doors For Families) designed to raise $4.4 million for facility upgrades. We’ve also assisted Housing Families First staffers by taking their grant proposal process to the next level by creating custom templates and producing a special video appeal specifically for the Robins Foundation.

The results

The Opening Doors for Families campaign was a huge success and the organization reached its goal in August 2022, thanks in part to a generous grant from the Bezos Day 1 Family Fund of $2.5 million. Our help with Housing Families First’s proposals and the video we produced also helped land them a generous $500,000 Community Innovation Grant from the Robins Foundation. In addition, they have received numerous positive earned media mentions in the Richmond region and their executive director is now a go-to on-camera media subject matter resource for local stories involving homelessness or the housing crisis.

Madison and Main Case Study | Housing Families First | Bringing Families Home Social Media
Madison and Main Case Study | Housing Families First | Bringing Families Home Direct Mailer

Looking for better results?

Look no further! At Madison+Main, we can help your business with branded marketing materials that are guaranteed to wow! Ready to get started? Contact us and we’ll be in touch shortly!