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A. Smith Bowman Distillery

A. Smith Bowman Distillery is Virginia’s oldest and most award-winning distillery. The historic, family-owned Distillery is located in Fredericksburg, Virginia and balances long-lived traditions, honoring Virginia’s great pioneers. Most notably, in 2016 and 2017, A. Smith Bowman Distillery won the “World’s Best Bourbon” at the World Whiskies Awards.

The challenge

In an oversaturated market of cocktail recipe books and spirits to pair with them, A. Smith Bowman Distillery and Madison+Main set out to create a Branded Cocktail Recipe Book to sell in their gift shop and online.

The approach

The Branded Cocktail Recipe Book began with a multiple-day photoshoot onsight to showcase all 27 cocktails that would be featured in the book. After strategizing how to properly market the cocktails (including target markets), Madison+Main got busy color correcting the images, writing the recipes, and designing the layout.

The results

A pretty package. A. Smith Bowman Distillery’s Branded Cocktail Recipe Book is 82 gloss pages of cocktails using bourbon, gin, vodka, rum, and dessert liqueur, as well as a brief history of the Distillery. Spiral-bound and barcart sized, the Cocktail Recipe Book is a great piece of branded merchandise that will get any A. Smith Bowman Distillery connoisseur in the spirit and encourage them to “mix things up a bit.”

A. Smith Bowman Cocktail Recipe Book

Looking for better results?

Look no further! At Madison+Main, we can help your business with branded marketing materials that are guaranteed to wow! Ready to get started? Contact us and we’ll be in touch shortly!