Start Spreading The News

So follow me on this one. If you ask 100 business owners, what’s the best form of advertising, 99 of them will reply loudly, in unison, “Word of mouth!”

If you ask the same group what does “word of mouth” mean? You’ll get 99 different answers. People think they know what word-of-mouth marketing (WOMM) means, but do they really?

WOMM is essentially positive facts, stories, and opinions about your business that are passed along by employees, customers, friends, and others in the community. When it works, it REALLY works. There is nothing better than positive word-of-mouth for your business.

But what happens when “bad stuff” happens? Domestic violence in your warehouse. An employee dies in a freak accident. The CFO is accused of embezzlement. No news travels faster than bad news… and this kind of word-of-mouth can literally destroy your business.

A little known area of Madison+Main’s services deals with Crisis Communications. Currently, it’s about 3% of our total business, but for the clients we’ve helped through the years, it’s a lifesaver. In life, bad stuff happens to good companies. When it does our team is ready and able to help; from crisis consulting to media management to reputation defense.

Our Communications Director Kent Brockwell and I have helped quite a few companies over the years survive and then thrive, after bad news hits. If you’re interested in a chat or more info on a Crisis Communications plan, let me know.