7 Reasons to Update Your Marketing Collateral In 2024

Written by: Lauren McKinney

In the ever-evolving marketing landscape, staying ahead of the curve is crucial for success. As we step into 2024, it’s time to reassess and revitalize your marketing collateral. Madison+Main is here to guide you through the essential reasons why refreshing these key brand building blocks is a strategic move for the growth and success of your business! 

Consider Collateral your Calling Card!

What should be updated to make the most of your brand impact? Consider a facelift for your social media assets, email templates, print collateral like brochures and business cards, and if your business attends trade shows or in-person events, it pays to have updated signage for those as well. How can updating these elements help? Here are our 7 top reasons to prioritize your marketing material makeover: 

1. Stay Relevant in a Dynamic Market:

The market is constantly evolving, and your marketing collateral should reflect the latest trends and industry developments. Regular updates ensure that your brand remains relevant and resonates with your target audience! Forbes reinforces the importance of relevant and audience-aware branding, noting “Industries can change dramatically over time, driven by technological advances, cultural changes or new competitors. If your branding doesn’t reflect your company’s position in the current industry or fails to convey your competitive advantage, it’s time to realign…”

2. Adapt to Emerging Technologies:

Technology is advancing at an unprecedented pace. By adapting to new social media types and platforms, creating branded frames or specific hashtags for your content to keep your online presence consistent, or shining up your your logo, you can integrate the latest tools and technologies. 

3. Maintain Consistency Across Platforms:

Consistency is imperative, but what does it mean? “The brand’s essential values, mission, and identity should be effectively reinforced throughout all marketing materials, visual components, and communications.” Medium states in their article entitled Brand Consistency: The Ultimate Weapon for Enhancing Recognition,  “Businesses that do this can promote consumer loyalty, encourage brand recognition, and increase trust, all of which will raise sales in the long run.” Updating and refreshing your collateral pieces is the perfect time to ensure that your message, design elements, and branding guidelines are consistent across all platforms. This not only reinforces brand identity but also builds trust with your audience. 

4. Showcase New Products or Services:

If your business has introduced new products or services or pivoted as it has evolved, your tangible brand elements should reflect these additions. Highlighting the latest offerings ensures that your audience is aware of your complete range, can make informed decisions, and this can help you reach a larger audience over time! 

5. Adopt Sustainable Practices:

As environmental consciousness grows, consumers are increasingly drawn to brands that prioritize sustainability. Update your marketing collateral to showcase your commitment to eco-friendly practices, whether it’s through earth-friendly packaging, messaging, or corporate social responsibility initiatives.

6. Optimize for SEO:

Search engine optimization (SEO) plays a pivotal role in online visibility. Update your marketing collateral with relevant keywords, meta tags, and other SEO best practices to enhance your online presence and attract more organic traffic! Your brand’s growth will respond accordingly. 

7. Enhance User Engagement:

Engaging content is more important than ever. Update your marketing collateral to include interactive elements, such as videos, infographics, and quizzes, to captivate your audience and encourage them to spend more time interacting with your brand.

As you approach the new year and an update to your marketing collateral, Madison+Main can be the perfect partner in this endeavor. Our team can help you update and elevate every part of your brand collateral to make the most of 2024! Give us a call at (804) 521-4141 to get started on your marketing makeover for a bright new year. #BoldBrandsWin