Watch Your (Brands) Tone: 7 Best Examples of Brand Voice & Tone
In a world overflowing with content and digital noise, creating a memorable brand voice and tone is essential for businesses looking to stand out and connect with their audience. At Madison+Main, we understand the power of a well-crafted brand identity, and we’ve had the privilege of working with some exceptional brands over the years. In this blog post, we’ll explore seven best current examples of brand voice and tone that have made a lasting impact.
Innocent Drinks: The Friendly Jester
Innocent Drinks, a UK-based beverage company, has built a brand that feels like a cheerful friend. They use humor and whimsical language to engage their audience. Whether it’s their playful packaging or witty social media posts, Innocent Drinks consistently brings a smile to their customers’ faces. Their brand voice is fun, light-hearted, and relatable, making them a beloved choice for consumers.
Apple: The Minimalist Storyteller
Apple’s brand voice and tone are synonymous with sleek minimalism and innovation. Their messaging is clear, concise, and focused on storytelling. Every word and image carries a sense of premium quality, innovation, and user experience. Apple’s brand speaks directly to the emotions of its customers and creates a sense of aspiration and belonging.
Airbnb: The Local Friend
Airbnb has mastered the art of sounding like a local friend, offering travel tips and personalized experiences. Their brand voice and tone create a sense of belonging and authenticity. Airbnb’s mission to “belong anywhere” comes through in their conversational and community-oriented messaging, making travelers feel like they’re part of a global family.
Nike: The Motivational Coach
Nike is synonymous with motivation and empowerment. They are all about pushing boundaries and encouraging athletes to “just do it.” Their messaging is bold, fearless, and relentless in driving home the idea that anyone can achieve greatness with the right mindset. Nike’s brand voice is not just about selling products – though it’s effective for that goal; it’s about selling inspiration and empowerment.
Mailchimp: The Helpful Educator
Mailchimp, an email marketing platform, positions itself as a helpful and knowledgeable partner in the world of digital marketing. Their brand voice is informative, approachable, and focused on educating their audience. By providing valuable content, they build trust and expertise, showing their commitment to helping businesses succeed.
Patagonia: The Environmental Advocate
Patagonia’s brand voice and tone reflect their commitment to environmental sustainability. They use a passionate and persuasive voice to encourage customers to make responsible choices. Patagonia’s messaging is clear and impactful, aligning with their mission to “build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”
Wendy’s: The Sassy Challenger
Wendy’s, the fast-food giant, has built a brand voice that’s bold, sassy, and unapologetically witty. They’re known for their snarky Twitter comebacks and humorous advertising campaigns. Wendy’s brand voice engages customers by challenging the status quo, making them stand out in a competitive industry.
In Conclusion…
The best examples of brand voice and tone demonstrate the power of consistent, authentic, and memorable messaging. Crafting a unique and consistent brand voice for your company or product online is key to making a lasting impression – and impact. At Madison+Main, we understand that developing and maintaining a strong brand identity is crucial in today’s fast-paced world. Pop over to our social media, and you’ll see we’ve built a brand on keeping our tone lighthearted and pun-perfect, while helping to educate and uplift others. If you’re looking to establish or refine your brand’s voice and tone, we’re here to help you create a brand identity that resonates with your audience and leaves a lasting impact.
Get in touch with us today — or give us a call at (804) 521-4141! #BoldBrandsWin