Essential Tips for Writing a Press Release for an Event

Written by: Kent Brockwell

So you’ve got a fantastic event coming up, and you want the world to know about it. Well, buckle up, because we’re about to share some of our award-winning secrets to help you craft the perfect press release and get your event the attention it deserves.

Know Your Audience: Target the Right Media Outlets

Before you even start writing, it’s crucial to identify your target audience and the media outlets they follow. Tailor your press release to the journalists and publications that cover your industry or event type. This laser-focused approach will increase your chances of getting picked up and generating buzz.

Craft a Killer Headline: Make Them Want to Read More

Your headline (and subject line of your PR email) is the first thing journalists see, so make it count. Keep it short, snappy, and attention-grabbing. Use action verbs and strong language to convey the excitement and importance of your event. Remember, you want them to need to read more.

The 5 W’s: Answer the Essential Questions

Every press release should answer the 5 W’s: Who, What, When, Where, and Why. Make sure your press release provides all the necessary information about your event, including the purpose, target audience, location, date, and time. Neither journalists or your potential attendees should have to hunt for these details.

Add Some Sizzle: Quotes and Multimedia

To make your press release stand out, include a compelling quote from a key figure involved in the event. This adds a human touch and provides journalists with a ready-made soundbite. Don’t forget to include high-quality images or videos to give your press release a visual boost. And if you are looking for TV coverage, you should provide some B-Roll footage to increase your chances of broadcast coverage success.

Keep Your Copy Concise: Less Is More

Journalists are busy people with very cluttered email inboxes, so keep your press release short and sweet. Aim for around 400-500 words, and avoid jargon or fluff. Stick to the essential information, and make every word count.

Proofread and Perfect: No Room for Errors

Finally, proofread your press release thoroughly. Errors or inconsistencies can damage your credibility and reduce the chances of your press release being picked up. Ensure your press release is flawless before hitting send.

By following these essential tips, you’ll be well on your way to crafting a press release that captures media attention and drives event success. And remember, if you need help with event marketing and public relations, the award-winning team at Madison+Main is always here to lend a hand.

Looking to make your next event a hit? With a talented team of storytellers, a strategic approach to public relations, and a proven track record of PR success, we can help take your events and business announcements to the next level. Give us a call today to get started — at 804-521-4141. #BoldBrandsWin