How to Prepare Your Small Business for a Big Year
Can you believe another year is already drawing to a close? Phew, yeah, us either! Whether or not your business’s tax year ends on December 31, here are three practical ways to ensure your business starts the new year off strong — even in the midst of a potential recession and increased inflation.
Whatever you do, don’t drop the ball before the ball drops on NYE.
Set Realistic Goals
Without having a clear idea of where you want to go, it’s challenging to be successful. With that being said, it’s essential that you evaluate your present-day business results before you plan out the next 12 months. Remember that these new goals should include measurable metrics — whether to increase revenue by five percent, gain 500 new Instagram followers, or hire 10 new team members by Q2.
Map Out Marketing
As the frigid December mix keeps us indoors, it also creates the perfect opportunity to outline your high-level marketing campaigns for the upcoming year. For instance, are you playing to your strengths during the right seasons? Is your messaging resonating on social media the same way it does in person? If you’re unsure, don’t worry. Our team of creative problem solvers is here whenever you find yourself needing a little marketing advice.
Update Your Website
Did you know that 76% of consumers prefer to visit your website before visiting in person? It makes perfect sense considering how often we’re all on our phones and computers. Considering the market, it’s best to optimize your online presence every year and update your business hours, add to your awards list, refresh service offerings and pricing, or create additional SEO-driven blog posts to ensure your website is engaging.
Need help achieving your business resolutions? Research shows working with a brand communications agency can help you get desirable results quicker. Get in touch with Madison+Main to find the answers your business is looking for by calling the office today at (877) 623-6246! #BoldBrandsWin