The Worst-Kept Secret

It’s official! We’re opening a third location of the Texas Inn in beautiful downtown Harrisonburg, Virginia. We found the perfect location, and construction has been underway for about a month now. We’re set to open our doors (unofficially) on August 22, 2022. The official grand opening will be after Labor Day.

All of the tellers at the bank know about it. Government officials from the mayor’s office, to the electric cooperative, to waste management, have all heard about it. Passersby stop to peer in the windows and many opened up the door and asked, “What’s going on in here?” I’ve talked to anybody and everybody who will listen. The UPS driver who makes deliveries every day is a huge fan of the T-Room. In fact, he and his wife drive down once or twice a month just to eat. He promises to eat at the new location five times a week. His wife told me she’s happy about that because she’d like to cook less for him.

The new listing is live on Google, Yelp, Tripadvisor, and many other online directories. The new location is printed on our menus and appears on the first page of our website. We will be running Google Search and Display Ads in the weeks after we open up. We will send a press release out to Harrisonburg’s one and only television station, multiple radio stations, the Daily News-Record, and the JMU student newspaper, The Breeze.

In other words, our secret will not be a secret anymore. We are going to make sure that every man, woman, and child within a 30-mile radius of 95 S. Main Street, Harrisonburg, Virginia 22801 is aware of the Texas Inn.

Last week, I wrote about the best-kept secret. I want to make sure the Texas Inn Harrisonburg is the worst-kept secret in the history of mankind. This is the kind of thinking that will make our restaurant successful, and I’m just glad I have an agency like Madison+Main to help me accomplish all of this.