Did you know that by 2023, the global digital marketing spend will reach $146 billion? If your small business is struggling to grow your customer base or not getting the results you hoped for with your current digital marketing strategy, you may be making some pretty common digital marketing mistakes.
Marketing Without Knowing Your Audience
To have a successful digital marketing strategy, you need to have a clear target audience in mind. When choosing who you are marketing to, it’s best to consider who will benefit most from your business, product, or service. Madison+Main, and 63% of marketers, recommend creating audience personas for three to four of your type of customers. Focus on their occupation, age, gender, household income, and other demographic indicators to truly hone in on your messaging.
Starting Without A Strategy
Are you spending loads of money on paid ads just because you think it’s what everyone else is doing? Spending recklessly, and without a defined strategy in place, will only waste your marketing money. Running A/B testing and trying out several ad campaigns will help provide valuable insights on what works best. Don’t spend too much of your budget while testing – just enough to get credible results for future campaigns.
Proceeding With An Inconsistent Approach
It’s very easy for brands to fall into the trap of thinking that the more content you produce the better your strategy. Proceeding without a plan in place, or just producing to produce, will leave your customer base dissatisfied and hurt your brand’s image. Focus on quality over quantity and make sure your ads are proofed, include calls to action, and correct links.
Need help with your digital marketing strategy? Avoid these common mistakes with Madison+Main’s help! We have the expertise and experience to help your business create a digital marketing plan that is tailored to your unique needs and budget. Reach out today to get started — (877) 623-6246.