The Cold Call is Dead
2. It annoys customers. There is a reason why the Federal Trade Commissionenacted the Do Not Call Registry 14 years ago.
3. It is time-consuming. Only 2% of calls result in a meeting.
4. It is expensive. Compared to other forms of marketing, cold calls cost 60% more per lead, according to Hubspot.The rise of networking and social networking as well as the popularity of inbound marketing and changing perceptions killed “The cold call.” With the exception of a handful old-school sales consultant hold-outs, sales and marketing professionals universally agree on this principle. Companies that rely solely on cold calls are either dead or dying… and their failure to accept the new rules of communications has doomed them. Yet every day, we get cold calls. Membership organizations, life insurance, software companies, non-profits, office supplies, etc.