Madison+Main’s Weekly Report – Friday, January 30th 2015


Hey folks,

I have always been a very impatient person. Some see that as a character flaw, but I see it as a fundamental key to success. In other words, I don’t have time to wait. I like to get things done. Perhaps that’s why I like working with small to midsize companies, where you can talk to real people and not have to wait months to get feedback or a decision. We have been more “doing” than “waiting” this week atMadison+Main, and I am excited to share the news with you.

The thing I am most proud of? We successfully changed the music on our phone system and it now playsMumford & Sons’ “I will wait, I will wait for you“. Yes, when you call Madison+Main at 804-521-4141 and we put you on hold you will hear “I will wait, I will wait for you”. #nopunintended

Monday, January 26th – The word “thrilled” doesn’t cut it. We were so excited Monday to welcomeCassie Harris and Madalyn Parr to Madison+Main that I described myself as “over the moon.” Cassie has joined our Account Team as an Account Executive, after a 4-year stint in New York where she worked at some really big — but not as fun — agencies. Madalyn “always on” Parr is a VCU grad who previously worked at Dominion Resources and Baby Fanatic, and she joins us as a Marketing Administrator.

And after waiting 40 years, I have returned to the piano and the lesson I had Monday night was the first one since I was 7. Special thanks to the most patient piano teacher in the world, Kim Peachy.

Tuesday, January 27th – On Tuesday I arrived at work on time despite the “Blizzard of 2015”. Since everyone freaked out and closed schools I decided to give the Madison+Main-iacs a 2-hour delay, so they could wipe the 0.2 inches of snow off of their windshields. The interns got a “snow day”. While I was waiting for folks to arrive I managed to catch up on a pile of overdue e-mails and phone messages. Just an FYI, if you didn’t get a call from me this week, expect it next week. On one of those phone calls I was able to talk with a very nice lady named Susan Revere, who is the director ofRAMPS, which stands for Ramp Access Made Possible By Students. Madison+Main will be providing “pro-bono” marketing services to RAMPS this year.

On Tuesday afternoon Graphic Designer Kaity Byrum and I worked on producing a new promotional video for World’s Best Cheesecake, just in time for Valentines Day. This year I have four words of advice when it comes to gift giving on February 14th: Chocolate. Dipped. Strawberry. Cheesecake. Click the image to check out the video.

Chocolate. Dipped. Strawberry. Cheesecake.
Chocolate. Dipped. Strawberry. Cheesecake.

On Tuesday night Lindsey and I took Madalyn to her very first VCU basketball game, which is quite a shame, because she spent 4 years at VCU and only recently discovered that they have a highly successful division I men’s basketball program. The Rams kicked the crap out of George Washington, the school, not the Founder of our Nation.

Lindsey shoved an elderly man in the back and snatched this bread out of the air from Ukrop’s Homestyle Foods. #she’sonaroll

Wednesday, January 28th – On Wednesday morning I had breakfast with Marleen Durfee at River City Diner in Midlothian. For those of you keeping score at home, I had French toast and Marleen had pancakes. Marleen is best known to Chesterfield County residents as the former Matoaca District Supervisor. We at Madison+Main simply know her as “Lindsey’s mom.” It was great catching up with Marleen and don’t worry Lindsey, she only showed me a couple embarrassing photos from your childhood. #nakedinatub

The big breakfast gave me the strength to knock out a ton of projects Wednesday and it was a very productive writing day. On Wednesday evening I stopped by Brandermill Church to volunteer forC.A.R.I.T.A.S. The 10-hour shift includes some after dinner-chats and board games with some of the guests, but didn’t include a lot of sleep. I went to bed at 11 on a Youth room couch and stared at the ceiling waiting for 4AM to arrive, when the alarm went off and I had to make breakfast for 42 homeless dudes.

Thursday, January 29th – Thursday morning I was a little sleepy when Jessica and I met with the friendly folks at Davis & Green, but the good news is we have the “Green light” for their new TV ad. We will be producing it next month.

Cassie and I also met with the Virginia Aeronautical Historical Society, and got approval to create a new website for them. We are very excited about working with them and got a tour of the adjoiningVirginia Aviation Museum. On the way back, we stopped at Sam’s Hotdogs in Mechanicsville. Here’s my quick review of Sam’s; FREAKING AMAZING. Best hotdogs in RVA. GO THERE NOW!

Friday, January 30th –  On Friday I got a late start and arrived at the office 5 minutes late because I was waiting on two of my favorite gals. My daughter, Hattie and my beagle, Gertie. I am lucky that both of them were able to spend the day with me at the office but neither one of them move too fast. #impatient

However, Casey and I were on time for our meeting with CowanGates. It was good to see the whole team and work with them at their annual retreat. They are some of our favorite people to work with and we are excited about accomplishing more great things for them. CowanGates is a full service firm and we use them as well. If you need any advice or help on ANY legal matter call 804-320-9100 FIRST or visit cowangates.com.

Today has been a whirlwind of meetings, but I can see the finish line. I hope you have a great weekend. The mighty Sharks of Alberta Smith (5-0) will take on Clover Hill tomorrow at 11 AM atBailey Bridge Middle School. If you would like to join us in rooting for Jack and his teammates, send me a message back and I’ll shoot you directions. Afterwards, we will change from blue and black to black and gold as we storm the Siegel Center Saturday afternoon when the Rams take on the UR Spiders.

Really Tom?

“Somewhere, something incredible is waiting to be known.” – Carl Sagan 

Oh, and enjoy the Super Bowl this weekend!