Posted by Jeff Smack, Art Director
A lot of people I speak to that are not yet on Twitter seem to be actively avoiding it. I’m not prepared to throw the term “luddite” around lightly but I would like to make a point. Whether Twitter is around in 5 years or not is irrelevant. It represents a communicative literacy that will be built upon.
When I was in high school people used to talk about getting a job in “computers.” This is meaningless today. Computers in the job market are as ubiquitous as oxygen in the Animal Kingdom. This is what I’m talking about. Social Media Literacy is going to be a part of every product and service (and the customer service behind it) from now on. It may not be called “Social Media” at that point but it will be built on what we are now calling “Social Media.”
Now, because I probably need to lighten up on my “Drink The Punch!” rant, I want to share a conversation that happened on Twitter through an interpreter: “Pop,” A Social Media doubter, communicates with the Twitterverse through his son, the ultimate believer and Social Media Champion, Dave. The topic brought in a lot of response and interesting descriptions of what Twitter is exactly, or approximately.
(Dave explains to Pop that he has 11,000 followers.)
This pro/con conversation is happening offline all over the world. I find this example compelling because it’s between a reluctant participant (unfamiliar with the platform) and the community itself (through a translator). The situation is a metaphor of itself! Thanks to Dave’s dad for being such a good sport!