New Year. Old Friends. | Weekly Report for January 5, 2024
The beginning of a New Year gets us all dreaming and scheming. We make big plans and resolutions in the hopes that 2024 will be better than 2023. Somewhere around…
Let’s Bring Back Humor in Advertising | Weekly Report for December 8, 2023
A few weeks ago I was joking with my son Jack at a restaurant. He asked, “What’s the soup du jour?” I replied, “I don’t know, but they have it…
Political Advertising Is Not Branding | Weekly Report for November 3, 2023
There’s an election next week, but you already know that. We’ve been bombarded with TV ads, radio ads, flyers, mailers, text, and email spam for months. It all reaches a…
Work/Life Balance | Weekly Report for October 27, 2023
Pt. 2 – Work As I mentioned last week, I’ve always been an advocate for work/life balance. In my personal and professional life, I’ve seen that people who maintain a…
It’s a Bear Market for a Beer Business | Weekly Report for September 1, 2023
On a whim, I visited Busch Gardens on the one good day in August where temps were a normal 82 degrees. The tickets were free (Thanks Hattie!) and I was looking forward to…