Start Spreading The News | Weekly Report for January 15, 2024
So follow me on this one. If you ask 100 business owners, what’s the best form of advertising, 99 of them will reply loudly, in unison, “Word of mouth!” If…
Political Advertising Is Not Branding | Weekly Report for November 3, 2023
There’s an election next week, but you already know that. We’ve been bombarded with TV ads, radio ads, flyers, mailers, text, and email spam for months. It all reaches a…
There’s No Such Thing As Bad Publicity | Weekly Report for September 22, 2023
The headline for this week’s email comes from the master marketer P.T. Barnum. But is the phrase “there’s no such thing as bad publicity” true? While traveling last week I tried…
Too Big To Fail | Weekly Report for September 8, 2023
I’m a marketing guy, not a financial planner. I earned a B.A. in English. I did not get a degree in business and I do not have any acronyms like…
“Never Meet Your Heroes” | Weekly Report for August 11, 2023
“Never meet your heroes.” The quote has been attributed to dozens of people; from Louisa May Alcott to movie director Allan Carr. As this point, the phrase is probably unattributable, like a proverb…