Political Advertising Is Not Branding | Weekly Report for November 3, 2023
There’s an election next week, but you already know that. We’ve been bombarded with TV ads, radio ads, flyers, mailers, text, and email spam for months. It all reaches a…
Cinco de Drinko | Weekly Report for April 29, 2022
Contrary to popular belief, Cinco De Mayo is not Mexico’s IndependenceDay. Cinco de Mayo, translated as the Fifth of May, commemorates the Mexican army’s unlikely victory over French forces at the Battle of Puebla on May 5, 1862. While this…
Bucket List | Weekly Report for April 22, 2022
I recently finished my second “trip of a lifetime.” After buying a boat during the pandemic, I decided to cruise 1,138 miles down The Intracoastal Waterway, from Urbanna, Virginia to Fort Lauderdale, Florida. Buying…
Listen Here…No Hear! | Weekly Report for April 15, 2022
Founder and Chief Idea Officer Dave Saunders is a little busy this week bringing his boat, The Tug Life, from Florida to its homeport in Urbanna, Virginia. This is Communications Specialist Kennedy Heidel putting all hands on deck…
What Exactly Is A Millennial? | Weekly Report for June 04, 2021
The Greatest Generation had a name that was, wait for it, great. Baby Boomers and Generation X had names that were easily remembered and identifiable. But what is up with the Millennial Generation? We call them lots of names: Gen Y, Gen…