Offshoring vs. Outsourcing | Weekly Report for January 27, 2023
Last week, I attended an event where the speaker praised the rise of offshoring. Offshoring is the practice of processing business operations to another country, usually a developing country, with…
‘Tis the Season…To Party | Weekly Report for December 2, 2022
This time of year, I pull my “Christmas jacket” out of the closet. It usually gets a few good dry cleanings in November and December from the friendly folks at Puritan Cleaners….
Working On Your Business | Weekly Report for October 21, 2022
I’ve talked to a lot of business owners through the years. And one of the most common things I hear is, “I don’t own the business, the business owns me.”…
Redeeming Reputations | Weekly Report for August 12, 2022
Hi everyone! Junior Copywriter Caitlin Sherman here stepping in for Dave this week, who’s busy setting up the new Harrisonburg location of the Texas Inn. Joan Jett & The Blackhearts famously sang, “I don’t give a damn ‘bout…
More Science Than Art | Weekly Report for May 13, 2022
When I first got started in the ad biz, marketing was more “art” than science, but now because of technology, the balance has shifted. Thirty years ago, we thought more…