
Technology is a Tool. People Use Tools. | Weekly Report for February 9, 2024
I’ve been fond of the old phrase, “If you own a hammer, it doesn’t make you a carpenter.” If you own a paint brush, it doesn’t make you an artist…

Setting The Bar And Then Raising It | Weekly Report for June 2, 2023
By: Caitlin Sherman, Copywriter Dave has been busy shuttling between Lynchburg and Harrisonburg this week building his BURGer empire, so I’m filling in with another special edition of the Weekly Report. Marketing is an integral part…

‘Tis the Season…To Party | Weekly Report for December 2, 2022
This time of year, I pull my “Christmas jacket” out of the closet. It usually gets a few good dry cleanings in November and December from the friendly folks at Puritan Cleaners….

Follow-Through | Weekly Report for March 18, 2022
Broken promises sting — a lot. Whether it’s between you and a friend or you and a brand, a promise broken destroys credibility, trust, and loyalty. Ask yourself this — if…

A License to Print Money | Weekly Report for March 26, 2021
My dad used to say if a business was super successful they had “a license to print money.” He tried his hand at business, twice without much success. His father,…