Blocking and Tackling | Weekly Report for March 15, 2024
In business we use waaaayyy too many sports metaphors — “Keep your eye on the ball.” “We’re in the homestretch.” “Go for the hat trick.” Since football is over until…
Political Advertising Is Not Branding | Weekly Report for November 3, 2023
There’s an election next week, but you already know that. We’ve been bombarded with TV ads, radio ads, flyers, mailers, text, and email spam for months. It all reaches a…
Hanging Out… | Weekly Report for October 20, 2023
Pt. 1 – Work/Life Balance I’ve always been an advocate for work/life balance, so over the next few weeks I’m writing about it. Seeking a work/life balance is at the…
Pumpkin Spice People | Weekly Report for September 29, 2023
As I have said before, most people can be basically segmented into two distinct groups; Dog People and Cat People. Usually, these kinds of folks are at odds with each…
10 Ways Marketing Is Like Fishing | Weekly Report for June 9, 2023
There are many benefits to fishing. Sunshine, fresh air, and sometimes fishing turns into catching. On a recent outing with friends down on the river, we got skunked. However, we…