
Setting The Bar And Then Raising It | Weekly Report for June 2, 2023
By: Caitlin Sherman, Copywriter Dave has been busy shuttling between Lynchburg and Harrisonburg this week building his BURGer empire, so I’m filling in with another special edition of the Weekly Report. Marketing is an integral part…

The Two Hardest Words to Say | Weekly Report for June 17, 2022
Mistakes are part of life. We either learn from them or we don’t. We all slip up from time to time. Except me. #JustKidding A mistake. A goof. A screw-up….

Messaging Behind Music in Ads | Weekly Report for June 3, 2022
You’re going to want to tune into this blog! Music is a universal language everyone can understand. In a world where we’re bombarded with data and visual messaging, the art…

What Exactly Is A Millennial? | Weekly Report for June 04, 2021
The Greatest Generation had a name that was, wait for it, great. Baby Boomers and Generation X had names that were easily remembered and identifiable. But what is up with the Millennial Generation? We call them lots of names: Gen Y, Gen…