
Harnessing the Power of Testimonials in Advertising
Think about the last time you received a genuine, heartfelt compliment. How did it make you feel? Are you blushing a little bit right now just thinking about it? As…

The Marketing Plan Buffet: Strategizing Bite by Bite
Creating a marketing plan is a lot like taking a trip to an all-you-can-eat buffet. For some, it’s heaven on earth. For others, it’s heartburn before the first bite. However,…

5 Ways to Successfully Utilize Digital Advertising During the Holidays
The holiday season is when many families open their homes, hearts, and (let’s face it) wallets. As folks are in the spirit of spending, it’s the perfect opportunity for your…

Creative Block | Weekly Report for April 8, 2022
Struggling through a creative block is never fun — but it’s something that everyone experiences from time to time. Famed writer F. Scott Fitzgerald, (whom I hope you’ll remember wrote “The Great Gatsby”)…