The Business of Predicting the Future | Weekly Report for October 6, 2023
I do not envy people who make a living predicting the future. Economists, political scientists, financial analysts, meteorologists, or any kind of “ist” whose job is telling us what tomorrow…
The Scenic Route | Weekly Report for July 28, 2023
A few weeks ago, with your help, I created a Top 10 Useless Tech list. Waze, the popular maps and directions app, was not on that list. Waze is cool and…
Catch a Rising Star | Weekly Report for June 23, 2023
One thing I’ve learned in the marketing biz through the years is that you can never predict what will go “viral” on social media. You can make cool content. You…
Setting The Bar And Then Raising It | Weekly Report for June 2, 2023
By: Caitlin Sherman, Copywriter Dave has been busy shuttling between Lynchburg and Harrisonburg this week building his BURGer empire, so I’m filling in with another special edition of the Weekly Report. Marketing is an integral part…
Commencement Advice: Wear Sunscreen | Weekly Report for May 12, 2023
The commencement speaker at Virginia Tech’s graduation this morning was Jean Case, Chairman of National Geographic Society and CEO of the Case Foundation. It was a nice speech delivered by “a digital pioneer.” Case started her…