Political Advertising Is Not Branding | Weekly Report for November 3, 2023
There’s an election next week, but you already know that. We’ve been bombarded with TV ads, radio ads, flyers, mailers, text, and email spam for months. It all reaches a…
Needle In A Haystack | Weekly Report for April 21, 2023
I heard an ad on the radio last week. It was for ZipRecruiter. “It’s like looking for a needle in a haystack.” A few minutes later, I heard another ad for Indeed.com….
Rolling with Rejection | Weekly Report for March 10, 2023
By: M+M Copywriter Caitlin Sherman Dave is OOO this week. “OOOh really?” I thought to myself. “I can fill in and write the Weekly Report.” Here we gOOO. I recently saw someone’s…
“When Did You Know You’d Made It?” | Weekly Report for February 24, 2023
Monday before last, in the midst of a self-created media frenzy, I sat down for a 30-minute, long-form interview with Mike King, host of ESPN Richmond’s “On the Mic With Mike.” Mike’s a…
Offshoring vs. Outsourcing | Weekly Report for January 27, 2023
Last week, I attended an event where the speaker praised the rise of offshoring. Offshoring is the practice of processing business operations to another country, usually a developing country, with…