Political Advertising Is Not Branding | Weekly Report for November 3, 2023
There’s an election next week, but you already know that. We’ve been bombarded with TV ads, radio ads, flyers, mailers, text, and email spam for months. It all reaches a…
Back to School | Weekly Report for August 18, 2023
In the 1986 classic comedy romp “Back To School,” Rodney Dangerfield’s character asks his English professor on a date. When she replies, “I’m sorry, I have class.” He says, “Why don’t you…
The Winners (And Losers) Of Super Bowl LVII | Weekly Report for February 17, 2023
Super Bowl LVII was full of surprises, except for most of the ads. Forty of the 57 TV Big Game ads were released before the game, which has to be some sort of…
Review of 2022 | Weekly Report for December 30, 2022
Tomorrow is New Year’s Eve – and the last day of 2022! This year has been full of twists, turns, and trips on the Tug Life. I asked the crew about…
The Naughty List | Weekly Report for December 9, 2022
As mentioned last week, I’m slowly turning into Santa. I figured I would fully step into the role and assume the appropriate responsibilities (other than eating the cookies left around the…